Case Study: Rebrand of packaging and logo for existing brand called “Recess.”
This custom logo features a bird carefully designed in the shape of an “R” and a sunset background to achieve the sense of visiting a remote island on a “recess” from the stresses of daily life.
Recess is a brand that produces six unique flavors of CBD infused sparkling water that is meant to help you be the best version of yourself. Their goal is to make sure that you’re “not tired, not wired, just calm and focused.”
Tagline: “An antidote for modern times.”
Key Words: Inspire Creativity, Relief, Graphic
Demographic: Ages 20-35.
Market: Stressed out young adults & millennial in the workplace or at home.
Goal: Provide the buyer a sense of relief and excitement with each sip, not only through the drink itself, but the packaging too.
Look: Eye catching on the shelf without overpowering the brand. Must include: graphic elements that represent the ingredients, warm colors, subtle typography, and custom imagery.
Current branding (left) vs. my redesign (right).
6 pack box design.
