Client: Janae’a Wright
Project: Rebranding the look of her company “J’s Juice”
“J’s Juice was established in 2021 in New Orleans, LA where all age groups can enjoy fresh pressed orange juice with oranges harvested by local farmers. When people come to our store, we make it feel like an experience. There is art, merchandise, good music, and JUICE. We want people to leave feeling good and inspired!”
Tagline: “The Best Oj”
Key Words: Free spirited, Fulfilling, Inspire Creativity
Demographic: All age groups welcome with a focus on ages (20-25+)
Market: Not necessarily health conscious folks; anyone who wants to feel good.
Goal: Must be recognizable and to stand out from your typical “juice label.” Must represent the FEELING of New Orleans, as it is a city that thrives off of Feel Good Culture.
Look: No black outlines, prefer vibrant colors, light feeling and playful.
All answers sourced from a design brief questionnaire that I provided to my client.
A mood board describing the look and feel I had envisioned for my client. Inspiration was pulled from the design brief answers she gave me.
The brainstorming process for sketching out logos, layout, and aesthetic possibilities.
Logo options I sent to my client.
Layout Roughs, with undecided logos.
The final logo after revisions.
Final logo and layout after revisions.
